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Case Study

Lynkaz - The ultimate solution for all your procurement and sourcing needs.

Lynkaz provides a customizable workflow solution that enables users to automate their procurement processes and ensure consistent and efficient execution across to their organizations. 

Background & Problem Statement

In the Middle East and Asia, small to mid sized enterprises (SMEs) in procurement and sourcing often face fragmented workflows using spreadsheets, emails, and disconnected vendor databases. This creates inefficiencies, delays, and a lack of transparency across sourcing operations.
 

The challenge: Build an end to end platform to centralize procurement, vendor management, bidding, and RFQ processes while keeping it intuitive for non-technical users.

Role

Lead UX Designer

Year

2023–2024

Platform

B2B Web Application

Website

User & Business Needs

After conducting stakeholder interviews, market benchmarking, and user surveys, we identified key pain points:

Buyers needed:

  • A simple way to create, track, and manage RFQs and bids.

  • Transparent comparison of vendor offers.

  • Easy supplier communication and documentation.

Suppliers wanted:

  • Quick access to RFQs relevant to their category.

  • A way to respond, submit proposals, and manage quotes in one place.

  • Real time updates and document tracking.

The business needed:

  • A scalable, modular platform that could onboard suppliers and buyers fast.

  • AI enhanced insights for smarter decision making.​
  • Competitive UX to differentiate Lynkaz from legacy procurement portals.
Wireframes
Wireframe Lynkaz Dashboard.png
Colors

Lynkaz was built entirely from the ground up, which meant defining its visual identity from scratch. From selecting the brand colors and typography to crafting a modern, intuitive interface, every design element was thoughtfully curated to reflect Lynkaz's bold, professional, and future-ready positioning in the procurement and sourcing industry.

Primary colors

Blue is the primary color, used mainly in primary actions like texts, buttons. As it indicates the trust, peace & loyalty.

#679BFF

#FC5E24

#5DC983

#FFBD16

#EB5769

#EBF3FF

Dashboard Designs(Diffrent roles)
Vendor dashboard.png
Vendor Dashboard
RFQ Dashboard
Vendor response Dashboard
Sagment Dashboard for vendors
Vendor main Dashboard
Some internal High Fidelity Designs Screens
RFQ.png
Bid Form.png
Request for Quotation and Biding Detail page
Bid Form Expand.png
Watch video.png
Request for Quotation and Watch attachment Screens
Category and filter screen.png
Category and filter screen-1.png
Cart dropdown.png
Cart detail screen.png
Summary screen-1.png
Summary screen.png
Add Product to cart till checkout
Address-2.png
Ai CHATBOT - AX (Agent Experiance)

Vendor Marketplace

Verified vendor profiles with categories, documents, and performance ratings.

RFQ Builder

Drag and drop interface to create complex RFQs with multi item, multi vendor structures.

Document Vault

Secure repository for contracts, bids, and invoices.

Bid Comparison Engine

Engine Side by side view of offers with auto-highlighted best values.

Key Features Designed

Final Thoughts

Lynkaz successfully bridges the gap between legacy procurement practices and modern digital first sourcing needs. The platform empowers both buyers and suppliers with transparency, efficiency, and intelligent workflows all wrapped in a highly usable interface.

Get in Touch

If you think that I would be a great fit for your team as a designer, let’s discuss more!

Or, if you’re a junior designer or a developer looking to break into design, I’d be honored to help you on your journey. 

© 2025 Rehan Mehboob

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